When are they going to Project1 this frame is my question? For all those who don't know what Project1 is at Trek: it is a program they have with their road bike for customers to customize their bikes. Includes a custom paint job: including graphics, colors, themes, and your name or team painted on. To top it off custom parts selection. Cool thing is that it allows you to computer generate the look before it is ordered. Hot bikes when you see them. DHer are some of the most image driven riders and would go over really good if ever implemented. Especially for regional teams who are looking to distinguish themselves from the rest. It will allow all the image whores to color coordinate their team kits to their bikes.